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How to develop a strategy that wins in competitive markets
08 Apr 2021
This episode is with Roger Martin, writer, strategy advisor and in 2017 was named the #1 management thinker in the world, he is former Dean and Institute Director of the Martin Prosperity Institute at the Rotman School of Management at the University of Toronto in Canada, he is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego and Ford, and he's the author of 12 books including Playing To Win - how strategy really works. This is a discussion about how to develop a strategy that wins in competitive markets.
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What marketers can do if there’s no Google Search
11 Feb 2021
by Alex Cleanthous
This episode is a discussion about what marketers can do if Google Search was no longer available in their country.
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Mecca’s eCommerce Growth Strategy
02 Sep 2020
by Tam Al-Saad
A breakdown of Mecca's ecommerce strategy, highlighting how they captured 10% of the $4.2 Billion Australian beauty industry.
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