How ‘Loyalty Economics’ Work: An Onboarding Cheat Sheet that Creates Customers for Life

by Brad Smith

It’s been called “marketing’s dirty little secret.” The embarrassingly skewed 92:1 ratio says that marketers spend $92 dollars on new […]

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Why we’re not investing in Snapchat (right now)

by Alex Cleanthous

We’ve now decided we’re not going to continue investing in Snapchat We took a number of factors into consideration, and I discuss them all in our latest video.

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The State of Referral Marketing in 2017: A Webprofits Analysis

by Sujan Patel

2015 was the year of content marketing. In 2016, all anybody could talk about was influencer marketing. So what’s 2017 […]

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Choosing Your Social Channels: A New Approach for Brands in 2017

by Sujan Patel

How did you choose the social media channels you’re currently using? Are you happy with the impact they’re having on […]

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5 ways to target millennials with your marketing

by Sujan Patel

Develop a digital marketing strategy that drives growth with this FREE 72-page Digital Marketing Strategy Planner (with supporting templates). More than […]

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What you need to know about Google’s change to search results

by Duncan Jones

This article breaks down exactly how Google's latest change, to desktop search results, will affect your business and what you should do differently.

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Snap Your Way to Success: The Snapchat Marketing Playbook

by Sujan Patel

Snapchat is still a relative baby on the social scene. Most people have heard of it, sure. But far fewer […]

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