How Bellroy built a global DTC brand in the carry goods space

31 Mar 2023

In this episode we talk with Andy Fallshaw – Co-Founder and CEO at Bellroy, a company that specialises in producing high quality, wallets, bags and accessories – about how they leveraged DTC marketing to build a global accessory brand that’s generated hundreds of millions of dollars in sales.

LINKS

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You’re listening to The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits – a digital growth consultancy that helps global and national businesses attract, acquire, and retain customers through digital marketing.

Hosted by Alex Cleanthous.

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SHOW NOTES

00:00:00 Introduction of Andy Fallshaw
00:00:39 Andy’s background and founding Bellroy
00:02:05 Bellroy’s mission
00:03:50 Bellroy’s unique product design
00:06:15 Bellroy’s approach to customer feedback and experience
00:08:40 Bellroy’s marketing strategies and how they implement them
00:10:10 How did Andy create a successful brand?
00:10:40 Bellroy’s focus on sustainability
00:11:40 Why did Andy choose to start a brand focused on slim wallets?
00:12:50 Bellroy’s company culture and values
00:15:50 When did Bellroy start to gain traction and become successful?
00:16:50 The challenges of growing a company
00:18:55 Bellroy’s expansion into new markets
00:20:40 Bellroy’s pandemic response and remote work
00:23:05 The importance of understanding customer needs
00:26:10 Bellroy’s approach to innovation and new product development
00:28:40 The role of feedback loops in product development
00:31:13 What are some of the core values and principles that drive Bellroy’s success?
00:31:39 Which feedback loops does Bellroy use to course correct as they go?
00:32:31 The importance of focusing on the customer and brand story
00:33:18 How to find Bellroy products

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