How waterdrop went from $0 to $100M in 6 years with DTC marketing
In this episode we talk with Martin Murray – Founder and CEO at waterdrop – about how they went from $0 to $100M in revenue in 13 countries in 6 years, with DTC marketing.
- 00:00:31 Meet Martin Murray of waterdrop®️
- 00:01:28 Revolutionizing Drinking Habits with waterdrop®️’s Innovative Microdrinks
- 00:05:37 The Entrepreneurial Journey: Overcoming Challenges and Doubt
- 00:15:38 The Journey of Financing waterdrop®️
- 00:25:27 The Launch and Beyond: Challenges and Lessons Learned
- 00:27:22 Building the Funnel: From Pop-Up Kiosks to D2C Marketing
- 00:31:40 The Role of Retail in Raising Revenue
- 00:41:31 waterdrop®️ Towards Global Expansion
- 00:46:21 Patience and Timing in New Market Investments
- 00:50:49 Scaling from $100 million to $1 billion in annual sales
- 00:56:06 Where to Find waterdrop®️ Online
You’re listening to The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits – a digital growth consultancy that helps global and national businesses attract, acquire, and retain customers through digital marketing.
Hosted by Alex Cleanthous.
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