How waterdrop went from $0 to $100M in 6 years with DTC marketing

In this episode we talk with Martin Murray – Founder and CEO at waterdrop – about how they went from $0 to $100M in revenue in 13 countries in 6 years, with DTC marketing.



  • 00:00:31  Meet Martin Murray of waterdrop®️
  • 00:01:28  Revolutionizing Drinking Habits with waterdrop®️’s Innovative Microdrinks
  • 00:05:37  The Entrepreneurial Journey: Overcoming Challenges and Doubt
  • 00:15:38  The Journey of Financing waterdrop®️
  • 00:25:27  The Launch and Beyond: Challenges and Lessons Learned
  • 00:27:22 Building the Funnel: From Pop-Up Kiosks to D2C Marketing
  • 00:31:40  The Role of Retail in Raising Revenue
  • 00:41:31  waterdrop®️ Towards Global Expansion
  • 00:46:21  Patience and Timing in New Market Investments
  • 00:50:49  Scaling from $100 million to $1 billion in annual sales
  • 00:56:06  Where to Find waterdrop®️ Online

You’re listening to The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits – a digital growth consultancy that helps global and national businesses attract, acquire, and retain customers through digital marketing.

Hosted by Alex Cleanthous.


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