How to make better, faster decisions on things that matter

In this episode we talk with Dr Alan Barnard – one of the leading decision scientists and ‘theory of constraints’ experts in the world. His clients include companies like Microsoft, Nike, BHP, Cisco, SAP, Intel, Penguin Random House, and Fujitsu – about how to make better, faster decisions in business.


You’re listening to The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits – a digital growth consultancy that helps global and national businesses attract, acquire, and retain customers through digital marketing.

Hosted by Alex Cleanthous.


  • 00:00:14  Alan Barnard’s introduction
  • 00:00:50  Alan Barnard as a decision scientist
  • 00:01:22  What is a bad decision?
  • 00:03:58  The criteria of a good and bad decision
  • 00:07:00  Reducing the risk of a bad decision
  • 00:09:44 What inspired Alan in taking this approach
  • 00:10:35  Finding invisible but inherent simplicity
  • 00:17:30  Making better decisions and how to make a decision fast
  • 00:24:55  Why is slowing down important in making decisions?
  • 00:30:58  How to contact Alan


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