Content Strategy Infographic
Producing great content is at the core of an effective online marketing strategy. It’s used to increase SEO rankings, engage with prospects via email, connect with prospects via social media, and establish your brand positioning.
But what is great content?
Research shows that the most effective content has a compelling headline that attracts users, is well over 1000 words in length and includes images.
At Webprofits we specialise in creating this type of content – and have produced this infographic to share our process with you.
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Ben Fitzpatrick
Across the business, he is constantly working with the team to innovate and improve in order to keep Webprofits at the forefront of digital marketing.
Hey Ben,
I noticed the lack of video content on your infographic. Surely it should be included given the rise of branded video content and the role it plays in SEO?
Cheers
Simon
Hi Simon,
Thanks for your comment. I agree, video content is a great marketing tool – one we use actively with Webprofits TV, https://www.webprofits.com.au/tv. In general, I recommend having a transcript made to get full SEO benefit.
One of the really fun things about content – and producing an infographic like this – is that it’s constantly changing and improving. There’s tons more types of content that can be effective for SEO – interactive content, calculators, white papers, case studies, aggregation lists and research papers, to name a few. So definitely some statistics about video content, among others, could have been included in this infographic, but we had to draw a line to keep it simple. At Webprofits we provide our clients with all types of great content that they can leverage across their digital marketing channels.
Thanks so much for reading. Have a great day.
Best regards,
Ben