What every business needs to know about GDPR

by Ben Fitzpatrick - Get more articles like this sent to your email here


Hi, I’m Ben and today I’m going to talk about the General Data Protection Regulation or GDPR.

Stay with me.

It’s something that every business needs to be across right now. And if you don’t think you’ve heard about it yet, I’m sure you have.

Just check your inbox for one of the hundreds of international companies who are emailing their database with changes to their privacy policy right now.

It’s in response to GDPR, which comes into effect on the 25th of May this year.

So what is it?

GDPR is a set of regulations that standardises data protection and online privacy regulation across the EU, and has implications for businesses around the world.

The law overall is pretty complex, but it comes down to six key concepts.

  1. Transparency: Organisations have to be transparent in how they’ll use people’s data. Whether it’s contact info, IP address, or credit card numbers.
  2. Limited use: Organisations are limited in how they can use data to what they explicitly state, and can’t use that data for new purposes without asking for consent.
  3. Minimalisation: Organisations must collect the minimum necessary data for their purposes. So you can’t ask for a phone number if you’ve already stated you’ll be using the information for email marketing.
  4. Storage limitation: Data can only be kept for as long as is necessary for the activity stated when the information was collected.
  5. Confidentiality: Organisations are responsible for securing data safely and effectively, and must report data breaches in a timely manner.
  6. Accountability: Organisations must have someone specifically responsible for compliance and data protection.

So what does this mean for Australian businesses?

The short version is it’s still too early to tell. And many experts agree that the law is vague enough that we won’t know its full scope until we see it enforced.

But if you market directly into the EU, or if you have a business that sells internationally, there are very real implications that you need to be across right now.

And in my next video I’ll discuss the questions you need to be asking and some specific actions you can take.

Thanks for watching.

If you have any questions, just leave them in the comments.

Ben Fitzpatrick

Ben Fitzpatrick

Head of Operations at Web Profits
With over five years tenure and extensive experience across all areas of digital marketing, Ben Fitzpatrick is Web Profits’ Head of Operations and a consultant for some of our largest Growth Marketing clients.

Across the business, he is constantly working with the team to innovate and improve in order to keep Web Profits at the forefront of digital marketing.

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