How to build a strong culture in your organisation

This episode is with Victoria Pelletier, keynote speaker, IBM’s Vice President of Talent and Transformation for North America, and co-author of the book “Unstoppable: Stories of Change Makers Who Dare To Make A Difference”. In this episode we talk about building a strong company culture, the future of work, and how to lead effectively in a hybrid work environment.


You’re listening to The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits – a digital growth consultancy that helps global and national businesses attract, acquire, and retain customers through digital marketing.

Hosted by Alex Cleanthous.


  • 00:01:25 Victoria Pelletier’s introduction to the Growth Manifesto Podcast
  • 00:02:32 What are some of the trends you’re seeing today in the workforce?
  • 00:04:26 How do you define company culture?
  • 00:08:00 How often are you seeing work skills needing to be upgraded or changed completely?
  • 00:10:14 What kind of things are you looking for to ensure that the people you hire will stay with the company through times of change?
  • 00:11:38 How do you ensure that you’ve got the right processes in place to find the best people for your team?
  • 00:14:04 What’s a good balance between “employee data & analytics” and “intuition” when it comes to hiring people?
  • 00:16:34 What are some of the recruiting trends you’re seeing across industries?
  • 00:19:46 What are the key things to get right during the onboarding process?
  • 00:21:27 Victoria feels that the “Hybrid Model” of office work where some employees choose to work at a physical office while some choose to work remotely is here to stay
  • 00:24:42 What’s your opinion on the right size for a virtual hangout?
  • 00:26:29 How has leadership changed since everything that happened in 2020?
  • 00:30:07 How do you approach work meetings nowadays?
  • 00:31:36 How do you manage performance remotely in your team?
  • 00:36:33 What is an ideal “Hybrid Model” for office work that you’ve seen today?
  • 00:38:48 With a majority of work still being done remotely, how do you see that affecting recruitment and talent acquisition in the near future?
  • 00:42:04 If there is one thing you’d like the listeners of this podcast to do, what would it be?

Adrian Clark

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