How to use Movement Thinking to become a purpose-driven company

This episode is with Scott Goodson – CEO & Founder at Strawberry Frog and co-author of the book Activate Brand Purpose – How to Harness the Power of Movements to Transform Your Company. In this episode we talk about how to use Movement Thinking to become a purpose-driven company.

LINKS

You’re listening to The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits – a digital growth consultancy that helps global and national businesses attract, acquire, and retain customers through digital marketing.

Hosted by Alex Cleanthous.

SHOW NOTES

  • 00:00:05 Scott Goodson’s introduction to the Growth Manifesto Podcast
  • 00:00:43 What do you mean by movement thinking?
  • 00:02:00 What is the perfect example of a purpose-driven company?
  • 00:03:40 How did you choose in terms of brand purpose?
  • 00:07:09 How do you connect the brand to a purpose?
  • 00:12:40 Who in the company is vital to figuring out its brand purpose?
  • 00:13:47 Is a token digital or physical?
  • 00:17:30 What does activation really mean?
  • 00:19:28 What are the steps involved to roll out effectively?
  • 00:40:00 Is it correct that it doesn’t have to be (but can be) how you change the kind of message you deliver to the marketplace?
  • 00:42:30 Is it correct that you don’t have to spend large amount to create a brand purpose?
  • 00:45:20 For companies, is there a certain size that they should be before doing this?
  • 00:50:05 What kind of organisations does StrawberryFrog help? And how do they get in touch with you?

Adrian Clark

Now that you’re here…

Why not take a few minutes to see how Webprofits can help you achieve your growth aspirations?

We helped one company grow from $25M to $190M revenue in 4 years, and we work with challenger brands that want to make a serious impact in their industry and have the resources (and the will) to make it happen.

If you want a growth strategy that leads the way in your industry, find out how Webprofits can help you transform your digital marketing.

See what we can do

Awards & recognitions

Gold Site
Davey Silver
Davey Gold
Comm Gold
Viddy Awards
W3 Gold
W3 Silver

Meet Webprofits

85+ full-time marketers. Offices in Australia, USA and Singapore. Helping challenger brands drive growth since 2006.

One Team. One Brief. One Objective

Webprofits is a digital growth consultancy with fully-integrated, end-to-end, agile digital marketing teams that challenger brands can use to drive rapid growth in a complex and fragmented digital landscape.

Find out more