A new way to think about strategy and business

In this episode we talk with Roger Martin – one of the leading strategy thinkers in the world, consulting with companies like Procter & Gamble, Lego and Ford, and author of 12 books including Playing To Win – about the concepts from his latest book, A New Way To Think.


You’re listening to The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits – a digital growth consultancy that helps global and national businesses attract, acquire, and retain customers through digital marketing.

Hosted by Alex Cleanthous.


  • 00:00:21 Roger Martin’s introduction
  • 00:00:36 Roger’s ‘A New Way To Think’ book inspiration
  • 00:03:29 The reason why current models are outdated
  • 00:10:27 How a company’s success starts with its customers
  • 00:15:04 Why scale is not as much of an advantage in the business world
  • 00:19:30 Unconscious habit vs conscious loyalty
  • 00:23:00 The Hansel and Gretel effect
  • 00:29:22 What should a company focus on when changing habits?
  • 00:33:21 Making decisions based on a data vs imagination
  • 00:44:48 What does it take for a company to use imagination in decision making?
  • 00:51:33 The best models to begin with
  • 00:55:37 How to contact Roger Martin


Now that you’re here…

Why not take a few minutes to see how Webprofits can help you achieve your growth aspirations?

We helped one company grow from $25M to $190M revenue in 4 years, and we work with challenger brands that want to make a serious impact in their industry and have the resources (and the will) to make it happen.

If you want a growth strategy that leads the way in your industry, find out how Webprofits can help you transform your digital marketing.

See what we can do

Awards & recognitions

Gold Site
Davey Silver
Davey Gold
Comm Gold
Viddy Awards
W3 Gold
W3 Silver

We believe there's always a smarter + better way of doing things

Innovation is at the core of how we operate at Webprofits, always looking for a smarter + better way of helping our clients drive record-breaking growth through digital marketing.

Book a Strategy Call