How to drive growth with better strategy and being ‘different’

This episode is a discussion with Peep Laja – conversion expert, entrepreneur, founder and marketer. We talk about CRO, strategy, and differentiating yourself in a sea of sameness.

LINKS

• Peep Laja on LinkedIn
• CXL
• CXL Institute
• Copytesting by CXL
• The Road Less Stupid

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You’re listening to the 2020 Marketing Series on The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits where we talk about how to drive business and marketing success through the rest of 2020.

Hosted by Alex Cleanthous.

• YouTube: https://www.youtube.com/c/GrowthManifestoPodcast
• Instagram: https://www.instagram.com/webprofits/
• LinkedIn: https://www.linkedin.com/company/web-profits/
• Facebook: https://www.facebook.com/Webprofits/
• Twitter: https://twitter.com/webprofits
• Agency: https://www.webprofits.io

SHOW NOTES

• 00:01:30 Peep’s introduction to the Growth Manifesto Podcast
• 00:04:40 The start of the Conversion XL blog
• 00:08:37 Which came first for CXL? The agency or the blog?
• 00:11:10 When did you launch the CXL conference?
• 00:12:10 Peep on moving from the agency life into the startup business life/li>
• 00:15:00 What are the most important things to understand in improving the performance of a website?
• 00:16:20 What is Conversion Research and why is it important?
• 00:21:28 How many times is a conversion problem actually a business problem?
• 00:22:56 Outside of the business problems, what are the things that people should be looking for in a conversion research?
• 00:27:11 How do you go about acquiring the information from conversion research to reduce friction and increase motivation?
• 00:33:08 How do you approach conversion research if your conversion volume is not high?
• 00:34:40 What are some of the fundamental mistakes you see people make in conversion optimisation?
• 00:39:31 How was the transition from being a conversion expert to entrepreneur, marketer & salesperson for your business?
• 00:42:25 Peep on brand-building and audience-building on social media
• 00:47:31 How do you get your ideas to write something every single day?
• 00:51:31 Has writing something everyday have an impact on your businesses?
• 00:54:40 How do you differentiate yourself in a “sea of same-ness”
• 01:01:13 The most obvious way to differentiate is brand
• 01:06:37 You need to be comfortable with alienating 50% of people. You need to polarize people.
• 01:08:50 Other ways to differentiate yourself from the “sea of same-ness”
• 01:11:32 How do you define strategy?
• 01:15:42 How do you find how to serve your customers in a unique way?
• 01:22:11 How much time are you spending on research and strategy?
• 01:24:20 Quickfire questions with Peep
• 01:28:09 Where to see more of Peep’s stuff