How Grayscale became the world’s largest asset manager for digital currencies
This episode is with Michael Sonnenshein – CEO at Grayscale Investments, the world’s largest asset manager for digital currency with more than $40 billion assets under management. In this episode we talk about how to build a market-leading investment fund.
You’re listening to The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits – a digital growth consultancy that helps global and national businesses attract, acquire, and retain customers through digital marketing.
Hosted by Alex Cleanthous.
- YouTube: https://www.youtube.com/user/webprofitstv/
- Instagram: https://www.instagram.com/webprofits/
- LinkedIn: https://www.linkedin.com/company/web-profits/
- Facebook: https://www.facebook.com/Webprofits/
- Twitter: https://twitter.com/webprofits
- Agency: https://www.webprofits.io
- 00:01:22 Michael Sonnenshein’s introduction to the Growth Manifesto Podcast
- 00:02:09 Can you give a quick overview of Grayscale?
- 00:05:06 How was it like when Grayscale initially launched?
- 00:10:29 What was the first big challenge when you first started Grayscale?
- 00:13:15 What was it like converting the fund before? What was your approach?
- 00:15:24 When did people start coming in to invest on their own instead of you approaching them?
- 00:18:15 How did you get through during the early years of Cryptocurrency?
- 00:20:28 What happened to the business that led you to start the second fund?
- 00:22:31 How much harder or easier to launch the second product compared to the first one?
- 00:24:16 What is the process of transitioning to exchange trade funds right now?
- 00:29:34 What is your approach or strategy?
- 00:31:19 What are your considerations in choosing the next product?
- 00:33:48 What does a typical week look like for you?
- 00:36:30 What time do you wake up in the morning?
- 00:36:54 What is your best advice for people who are interested in launching an investment fund?
- 00:37:44 If you ever start again, what would you have done differently?
- 00:39:23 Where do you see bitcoin and ethereum in 2 years?
Now that you’re here…
Why not take a few minutes to see how Webprofits can help you achieve your growth aspirations?
We helped one company grow from $25M to $190M revenue in 4 years, and we work with challenger brands that want to make a serious impact in their industry and have the resources (and the will) to make it happen.
If you want a growth strategy that leads the way in your industry, find out how Webprofits can help you transform your digital marketing.See what we can do