How DigitalMarketer drives growth for SaaS and education

This episode is a discussion with Justin Rondeau – Marketer, conversion expert, speaker, and Head of Technology & Operations at DigitalMarketer. We talk about conversion optimization, attribution, the latest digital growth strategies and everything in between.

LINKS

• Justin Rondeau on LinkedIn
• DigitalMarketer
• Tractatus Logico-Philosophicus

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You’re listening to the 2020 Marketing Series on The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits where we talk about how to drive business and marketing success through the rest of 2020.

Hosted by Alex Cleanthous.

• YouTube: https://www.youtube.com/c/GrowthManifestoPodcast
• Instagram: https://www.instagram.com/webprofits/
• LinkedIn: https://www.linkedin.com/company/web-profits/
• Facebook: https://www.facebook.com/Webprofits/
• Twitter: https://twitter.com/webprofits
• Agency: https://www.webprofits.io

SHOW NOTES

• 00:01:13 Catching up with Justin
• 00:04:13 Justin’s introduction to the Growth Manifesto Podcast
• 00:08:02 Justin’s shift from being head of marketing to head of operations & technology
• 00:11:54 What’s the difference between SAAS (software-as-a-service) marketing and education marketing?
• 00:17:43 What Justin is seeing that’s working from a SAAS marketing perspective
• 00:19:41 Justin’s Conversion Optimisation Pet Peeves
• 00:26:28 The environment required to conduct a true A/B Test
• 00:32:12 What’s the upper limit of time in terms of an A/B Test?
• 00:34:09 The Null Result
• 00:36:52 Confidence Rate
• 00:42:17 If we’re not doing A/B Tests, how do we approach improving the performance of our website instead?
• 00:45:40 It’s absolutely about the audience first
• 00:48:50 How do you expand your customer avatar?
• 00:51:40 How do you figure out the challenges and pain points of your customer avatar?
• 00:53:13 Spend more time understanding the audience
• 00:55:57 Justin talks about why you shouldn’t care about attribution
• 00:59:02 At the end of the day, are you making more money than you’re spending?
• 01:01:05 How do you approach setting your budget according to your funnel?
• 01:04:23 What do you do for the top part of the funnel before there’s any action?
• 01:07:06 Justin talks about measuring the performance of their content
• 01:09:16 Justin says know your baseline metrics and what you’re willing to pay to help guide your spending
• 01:11:21 Justin tells us which platforms he’s most excited about currently
• 01:14:39 How could different businesses approach the challenge funnel?
• 01:17:21 Justin tells us about more digital platforms and marketing trends that have been performing
• 01:22:52 Where are you most excited about in terms of the digital space in the next 2-3 years?
• 01:25:33 Quickfire questions for Justin
• 01:32:01 How you can get in touch with Justin