How to launch a brand in China

This episode is a discussion with David Laris – managing director of Acorn Digital – a social commerce agency based our of Shanghai, China. We talk about everything to do with launching a brand in china, from the budget you need to put aside, to how to get product into china, and what a marketing campaign looks like (which is deep). If you’re interested in launching a brand in China, this episode is a must.

SHOW NOTES

• 00:00:06 David’s Introduction to The Growth Manifesto Podcast
• 00:02:35 David gives us a glimpse on what’s happening in China right now amidst the COVID pandemic
• 00:05:23 How does David define social commerce?
• 00:07:00 Being present on social is equal to being present on commerce
• 00:09:45 Acorn Entertainment specialises in helping brands wanting to get into China
• 00:11:05 What is a starting budget for brands wanting to get into China?
• 00:14:46 What’s the starting point for brands that are looking to test the Chinese market?
• 00:16:43 Are success rates for expanding business in China at a higher average compared to those in the west?
• 00:20:16 Acorn Digital Services’ goal for their clients is to get the product to market and sell as many products as possible
• 00:21:51 David explains the massive volume of a country like China through the example of WeChat and other Chinese apps
• 00:26:10 How should businesses who want to get into the Chinese market be thinking about their stock availability?
• 00:28:20 David discusses the strength of the influencers in China
• 00:32:04 Cross-border process in terms of producing, importing, exporting, and selling products in China
• 00:38:24 Is it easier to manufacture in China and do the cross-border approach compared to importing the products into China?
• 00:41:32 David explains “Cross-Border Stores”
• 00:44:50 What’s a sample strategy for rolling out a campaign in China?
• 00:51:10 Do you need a website in China?
• 00:53:23 Is the access to data and analytics better in China?
• 00:55:43 The best thing about China is that it’s “pay-to-play” but everyone gets a piece of the apple pie
• 00:56:33 Where is the future going in China?
• 00:59:35 How you can reach out and get in touch with David Laris

LINKS

• David Laris on LinkedIn
• Acorn Digital

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You’re listening to the 2020 Marketing Series on The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits where we talk about how to drive business and marketing success through the rest of 2020.

Hosted by Alex Cleanthous.

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