Vero’s Founder Chris Hexton On Customer Experience, Getting Funded & Developing Software


In this episode, we interview Chris Hexton, CEO and co-founder of Vero, a Customer Messaging Platform for SaaS companies and ecommerce stores. After bootstrapping Vero for 5 years, they raised $4m from Square Peg Capital in 2017 to accelerate their growth. We talk about the importance of a strong customer experience, how to develop a good software product, why you need mentors, and how to scale a software business after it gets funded.


  • 00:00:00 Chris’s Introduction to the Growth Manifesto Podcast
  • 00:17:43 Customer Development
  • 00:20:07 Tricks Customer Feedback
  • 00:21:40 Hard Conversations
  • 00:22:45 Act on things fast
  • 00:24:00 Mental Health & Mentors
  • 00:25:24 What Defines A Mentor
  • 00:26:36 Pairing Technique
  • 00:28:45 Thoughts On Mentors
  • 00:31:07 Don’t Emotionally Invest
  • 00:32:22 Small Steps Not Unachievable Expectations
  • 00:34:11 Values & Finding The Light In Hard Situations
  • 00:34:46 Emotional Connection With Customers
  • 00:35:47 New Digital Era of Customer Experience
  • 00:38:57 Making Systems Work Together
  • 00:40:42 Customer Ops & Future Program Integration
  • 00:44:56 What Is A Product Manager
  • 00:45:45 Product Manager Vs Customer Experience Takeaways
  • 00:48:08 Time Invested Into Feedback Loop
  • 00:50:42 Values Driven Culture
  • 01:05:27 Confidence In What You Should Focus On



The Growth Manifesto Podcast is brought to you by Web Profits. We interview business leaders, marketers and entrepreneurs, and share inspiring stories of real people who have succeeded in the business world.

Hosted by Tony Kiss and Alex Cleanthous.

Adrian Clark

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