How to use conversational marketing + chatbots to drive growth

In this episode we get into the weeds about why and how to use conversational marketing and chatbots to drive business growth.


You’re listening to The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits – a digital growth consultancy that helps global and national businesses attract, acquire, and retain customers through digital marketing.

Hosted by Alex Cleanthous.


  • 00:00:31 Beerud Sheth’s introduction to the Growth Manifesto Podcast
  • 00:01:30 Beerud gives context to the “conversational” aspect of conversational marketing and how chatbots came to be
  • 00:04:32 Why do you think the shift towards chatbots isn’t as quick as it should have been?
  • 00:07:56 Beerud talks about how messaging has become the main app that everyone uses now and how chatbots can come into play
  • 00:11:35 Do the consumers have to start the message or can businesses and chatbots begin the conversation?
  • 00:14:34 What are the best ways to use chatbots to engage with prospective customers?
  • 00:19:12 According to Beerud, a good way to showcase brand value in the conversational experience is through greater personalisation
  • 00:22:59 How do you get the chatbot to sound conversational and not like a bot?
  • 00:26:22 What does a company need to get started with chatbots and conversational marketing?
  • 00:32:53 How are larger organizations using chatbots and conversational marketing?
  • 00:36:52 According to Beerud, when it comes to AI in your conversational chatbot strategy, it’s not so much about the numbers but the complexity of the conversation
  • 00:41:28 How much time should companies allocate to setting up a chatbot for the first time?
  • 00:44:16 Is chatbot marketing a good place to start experimenting on how to engage with your customers?
  • 00:46:22 What do you need in your database to start doing conversational marketing?
  • 00:51:40 Beerud talks about GIP which is Gupshup’s new messaging channel
  • 00:52:44 Where Beerud sees chatbots and conversational marketing going in 5-10 years?
  • 00:56:11 Beerud feels that the messaging platform will eventually become the glue that connects all the pieces of your life together
  • 01:00:42 Quickfire Questions with Beerud
  • 01:03:32 How do people get started with Gupshup?
    • Adrian Clark

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