A deep dive into NFTs

This episode is with Alex Salnikov – Co-Founder and Head of Product at Rarible, one of the biggest NFT marketplaces on the planet. In this episode we go deep with NFTs including what they are, how they work, their different applications, and where they are going in the future.


You’re listening to The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits – a digital growth consultancy that helps global and national businesses attract, acquire, and retain customers through digital marketing.

Hosted by Alex Cleanthous.


  • 00:00:44 Alex Salnikov’s introduction to the Growth Manifesto Podcast
  • 00:01:19 What does Rarible do?
  • 00:02:07 Where and how did you get the idea of Rarible?
  • 00:09:37 What is an NFT?
  • 00:12:25 How do you explain fungibility?
  • 00:12:40 What is the concept of a token?
  • 00:13:47 Is a token digital or physical?
  • 00:14:27 Is it true that the majority of NFTs are visuals?
  • 00:18:35 What are some other ways that NFTs can be used outside of visuals?
  • 00:25:12 Why do you think there’s such a gold rush for this? Why are they so popular right now?
  • 00:29:29 What NFTs are you seeing that have the highest values and are they linked to celebrities or is it something else?
  • 00:35:14 For the people who may not understand crypto punks, or don’t have an idea about NFTs but bought one, what do you predict the next evolution value of NFT will be?
  • 00:41:26 Alex advised that if you are looking to invest in NFTs, you also need to look at Communities that are very engaged or passionate.
  • 00:43:37 Is putting any kind of investment into the metaverse a great idea?
  • 00:48:12 In Rarible, what is the specific land for sale? Where is the digital land as of the moment?
  • 00:50:38 How do I create an NFT?
  • 00:56:55 What is the future of Rarible?
  • 01:03:00 Is this a fixed amount of token or flexible?

Adrian Clark

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