How long should content be?

It’s a question we get asked a lot, and a discussion we often have at Webprofits.

How many words should an article have? Is 1,000 words better than 10,000?

How long should a video be? Is 3 minutes better than 15 minutes?

Transcript

Hey, this is Alex Cleanthous from Webprofits, and today I’m going to be answering the question ‘how long should content be?’

Just quickly, for those people who don’t know me, I have a stutter that comes out when I get excited and this stuff is exciting. So, let’s get into it.

How long should content be? That’s a discussion that we often have here at Webprofits ourselves and with our clients.

You know, there’s this constant discussion. You know, should should this article be 500 words? Or should it be 5,000 words? 10,000 words and so on.

My opinion on the matter is that is that it actually doesn’t matter how long it is. Some content that is super engaging is 300 words, there’s other content that is super engaging that’s 10,000 words.

Conversely, some of the worst content is really short and some of the worst content is really long.

It’s not about how long it is it’s about the message and it’s about how engaging it is and how much value that you are providing in that message.

It’s also dependent on the media, on the channel, and so on. But, at the core you want to produce content that is so good that people can’t help but share it.

It can be short, it can be long, it doesn’t really matter. The goal is to keep it concise. The goal is to make a piece of content that people like so much that they share it. Or that they contact you as a result of consuming it.

That’s hard as well, you know. It’s really easy to produce a lot of content. It’s hard to make it concise.

And that’s my number one rule.

Keep your content concise, but produce a message that adds real value to the people consuming it.

I hope you enjoyed this episode of Webprofits TV and I look forward to speaking with you soon.

About the show

Webprofits is a full service online marketing agency with over 80 data-driven specialists. Built on a culture of innovative, strategic and intuitive thinking, Webprofits focuses on achieving successful, performance-based results online.

Webprofits TV is our way of helping business owners, C-level executives and marketing professionals grow a business using online marketing, with a particular focus on social media, online advertising, content marketing and conversion rate optimisation. You can use this information to implement the strategies yourself or to help you know what to expect from anyone you hire to do it for you.

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Alex Cleanthous

Director + Co-Founder at Webprofits

Alex Cleanthous is an entrepreneur, writer, technologist, and marketing leader. He is Co-Founder of Webprofits, Australia’s largest private digital consultancy. With more than 20 years experience in the digital space, Alex stays at the forefront of digital innovation, strategy, and execution identifying new markets, platforms, and tools to keep pace with the exponential expansion of technology.