How can I get a healthy conversion rate?

The answer to this question is similar to the answer to “how long is a piece of string?”. There’s a never-ending list of ways a website can be optimised to improve the conversion rate. The trick is to target the areas where the website is performing most poorly and improve them first to see the more dramatic swings in improving conversion.

As a starting point, here are some of the most common areas that negatively impact on conversion rates:

  1. How are people finding your page? Are the links that you’ve got directing people to the page, either via ads or organically, representative of what people will find on the page itself?
  2. Is your page loading in under two seconds?
  3. Are you keeping pop-ups and other irritants to a minimum? Users will click away if they find your site annoying to navigate.
  4. Do you have calls to action at the top of each page? People generally ignore them when they’re at the bottom.
  5. If you’re selling something, do you have the product in stock? One way to really ruin your conversion rate is to have people coming to your site only to discover they can’t buy anything.
  6. Is your website optimised for mobile? A poor mobile experience will have the massive amount of people that use mobile devices to surf the Internet add to your bounce rate.

For more information on how to maximise conversion rates on eCommerce sites, click here.

Duncan Jones

Duncan Jones

Head of Strategy + Growth at Web Profits
Duncan has been building websites and online businesses since the days of the 56k modem and made his first $1 online from annoying popup ads. With over 10 years experience, he leads Strategy + Growth at Web Profits and still loves the thrill of launching digital marketing campaigns, getting the first conversion and then rapidly optimising and scaling them for clients across the company.

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