Customer Advocacy Playbook eBook Download | Growth Manifesto

What’s included in your eBook:

Chapter 1

Developing an Advocacy Marketing Plan

Customer advocacy starts with your culture
Allocating a manager
Understanding the goals of an advocacy campaign
Identifying and selecting advocates
Bringing advocates on board
Tools to help manage your campaign

Chapter 2

How to Turn Customers Into Advocates

Offer customer service that goes above and beyond
Surprise your customers
Incentivize referrals

Chapter 3

Designing Your Advocacy Program

Creative licensing
Creative control
Integrating advocates into your brand
Incentivizing advocates
Designating a platform
Measuring impact

Chapter 4

Scaling Your Campaign

Making advocates come to you
Maintaining engagement at scale
Managing an advocacy program at scale

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