Customer Advocacy Playbook

How to create, manage, and grow an effective brand advocacy campaign

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FREE

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What's included in your eBook:

Chapter 1

Developing an Advocacy Marketing Plan

  • Customer advocacy starts with your culture
  • Allocating a manager
  • Understanding the goals of an advocacy campaign
  • Identifying and selecting advocates
  • Bringing advocates on board
  • Tools to help manage your campaign

Chapter 2

How to Turn Customers Into Advocates

  • Offer customer service that goes above and beyond
  • Surprise your customers
  • Incentivize referrals

Chapter 3

Designing Your Advocacy Program

  • Creative licensing
  • Creative control
  • Integrating advocates into your brand
  • Incentivizing advocates
  • Designating a platform
  • Measuring impact

Chapter 4

Scaling Your Campaign

  • Making advocates come to you
  • Maintaining engagement at scale
  • Managing an advocacy program at scale

“I’ve been in the digital marketing game since 2001, and I’ve seen a lot of change during that time. When I first started out, there was no social media, no smartphones, and the only place to really advertise profitably was Google and Yahoo.

A lot has changed since then. Smartphones. Social media. Online video. More content than anyone can consume in their lifetime. The game has changed.

Our free guides outline the mindset and strategies we’ve developed at Web Profits to help our clients drive growth, increase market share and beat their competition in an increasingly complex digital world.

These are the strategies being used on the front line today to drive record growth from digital marketing, month after month after month.”

Alex Cleanthous

Director of Strategy + Innovation, Web Profits

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