Case Study: 16.4% more leads by adding video on a landing page

by Ollie de Vries - Get more articles like this sent to your email here

Supercheap Storage came to us to help them drive more sales leads to their franchisees. We implemented a number of tactics for them across SEM and SEO. One of those tactics was running ads on Google Adwords (and if you’ve had any experience with Adwords then you know how hard it is to make it profitable).

So the first thing we did was design them a high-converting landing page for Adwords traffic – this achieved the goal of generating a positive ROI from their ad spend. But as conversion optimisation specialists we’re never satisfied.

So we decided to test a few things on their landing page. Here’s one of the things we tested…

What we tested

We wanted to test what impact adding a video to their landing page would have on their conversion rate. Here are the designs…

Original

This was the current landing page we were using…


Variation

We added a video to the top of the landing page…

The result

Adding video to the landing page increased the conversion rate by 16.4% at a 90% confidence rate.

Can we do the same for you?

If you’d like us to review your online marketing to see if we can help you generate more profit from your marketing investment, click here to get in touch today.

Ollie de Vries

Ollie de Vries

Head of Acquisition at Web Profits
With 8+ years of hands-on digital marketing experience, a knack for training and love for leading – Ollie loves the process of testing, analysing, adjusting strategy; passing on the results to his peers; and leading a team of future Digital Growth geniuses to be the best they can be.

Ollie’s background in the film industry and passion for music production brings creativity to an otherwise automated world of data and analytics.

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