The Company

The Growth Manifesto marketing blog is run by the team at Digital Growth Consultancy, Web Profits.

Established in 2006, Web Profits has been instrumental in helping businesses around the world, and spanning almost every industry imaginable, to grow. We have 5 offices and a team of 100+ consultants who, assisted by designers, developers and copywriters, deliver award-winning growth marketing which utilises every digital channel, tactic and growth hack available.

Web Profits is fiercely independent; we are not beholden to any advertising network, and we do not take commissions or kickbacks – instead, we only recommend what will get our clients the fastest and most sustainable month-on-month growth of their ‘north star’ metric.

Along with growth marketing services, we also offer both consulting and training for businesses with their own in-house teams. This ensures your internal team remain competitive and up to speed with the ever-changing digital world.

To find out more about Web Profits, check out our Australian, USA or South-East Asian websites, or click here to request a free consultation.

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The Blog

We launched this growth marketing blog to help marketers improve their marketing. From how-to articles, insightful videos and real-life case studies, we cover the very best of growth marketing and the things we’re getting success from for our clients right now.

Whether you’re focused on generating leads, growing online sales, building customer signups or creating a killer brand, there is content spanning all digital channels on this site.

We also offer a range of free in-depth resources & downloads which you can check out here.

Subscribe to our blog

The Team

Web Profits has over 100 growth marketers around the world, working out of 5 different offices and helping businesses in all industries grow. To find out more about the Web Profits team members who have contributed content to this site, check out their profiles below:

Leadership team

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Paul Sprokkreeff

Managing Director

Paul Sprokkreeff

Managing Director

Paul leads a team of digital growth consultants with a global footprint.

He believes that building an outstanding team with a work culture that constantly challenges + nurtures talent is critical to success.

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Alex Cleanthous

Director of Strategy + Innovation

Alex Cleanthous

Director of Strategy + Innovation

Alex Cleanthous is Co-Founder at Web Profits.

With more than 17 years experience in the digital space, Alex is responsible for ensuring that Web Profits stays at the forefront of digital strategy and execution. With offices in Australia, Singapore and the United States, Alex focuses on driving growth across all regions, as well as identifying and expanding into new markets and new industries.

Alex lives, loves and breathes strategic design thinking and bringing innovative solutions to life through end-to-end implementation.

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Catherine Dix

Head of Digital Consulting

Catherine Dix

Head of Digital Consulting

As the Head of Digital Consulting, Catherine is focused on the quality and excellent delivery of services for all of Web Profits clients.

Catherine is responsible for managing the consulting team and our service capability across Australia, Singapore and the US.

With over 8 years experience in Digital Marketing, Catherine is adept at advising C-suite executives on how to build successful digital strategies for growth.

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Ben Fitzpatrick

Head of Strategy

Ben Fitzpatrick

Head of Strategy

With over five years tenure and extensive experience across all areas of digital marketing, Ben Fitzpatrick is Web Profits' Head of Strategy and a consultant for some of our largest Growth Marketing clients.

Across the business, he is constantly working with the team to innovate and improve in order to keep Web Profits at the forefront of digital marketing.

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David James

Head of Engagement – Australia

David James

Head of Engagement – Australia

With a background in Banking and Finance, David is well positioned to look at a digital business strategy and a Growth Marketing approach.

A strong business acumen and big picture thinking ensures his clients and team have access to the best strategies possible in order to achieve their digital marketing goals and objectives.

“Get the strategy right and the rest will follow!”

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Katherine Chalhoub

Head of Creative + Social Media

Katherine Chalhoub

Head of Creative + Social Media

Embracing the latest trends in social, design, video and digital marketing as a whole, Kath leads a team of eclectic individuals with a serious passion for developing and sharing compelling brand stories.

The aim? To develop campaign work that resonates with mass audiences and evokes human connection on a scale that transcends the scope of the status quo.

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Ollie de Vries

Head of Acquisition

Ollie de Vries

Head of Acquisition

With 8+ years of hands-on digital marketing experience, a knack for training and love for leading - Ollie loves the process of testing, analysing, adjusting strategy; passing on the results to his peers; and leading a team of future Digital Growth geniuses to be the best they can be.

Ollie's background in the film industry and passion for music production brings creativity to an otherwise automated world of data and analytics.

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Peter Yun

Head of UX + Design

Peter Yun

Head of UX + Design

Peter is a business management professional specialising in marketing & advertising, with extensive experience within a direct, digital and creative marketing environment.

With a background in Fine Arts, Peter leads the UX, design, development and copywriting teams at Web Profits, focusing on UX/UI/CX, high-performance web design and development projects, industry leading conversion (CRO) techniques and innovative online advertising strategies.

Alex Baker

Alex Baker

General Manager
South East Asia

Alex Baker

Alex Baker

General Manager, South East Asia

Alex is a highly motivated and entrepreneurial individual with strong sales and business development skills. Creative in business and a strategic thinker with international and multi-cultural experience across EMEA and APAC.

Prior to joining Web Profits, Alex built digital retargeting company, Criteo's South East Asian business to a team of 20 with 400 advertisers across Singapore, Vietnam and Indonesia.

Adam Sussman

Adam Sussman

Head of Engagement - USA

Adam Sussman

Adam Sussman

Head of Engagement - USA

Adam has been building B2B Internet services for nearly 20 years. He bridges in-depth experience with online marketing and a passion for business analysis across a variety of different industries.

As Head of Engagement for Web Profits US division, he strives to offer cutting edge digital marketing consultative solutions.

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Tam Al-Saad

Head of Growth

Tam Al-Saad

Head of Growth

A well-rounded and entrepreneurial individual with more than 10 years experience in working with and launching startups, Tam is skilled at managing multiple products simultaneously.

With a strong digital marketing background and broad business experience, he’s perfectly suited to the Strategy + Growth team.

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Jacqueline Coombe

Head of Search + Content

Jacqueline Coombe

Head of Search + Content

Jacqueline specialises in growth Content Marketing, focusing on how content is integrated within a holistic digital marketing campaign.

As a Growth Lead and a Principal Consultant in the Search + Content Marketing team, she uses data-driven results and investigative tools to determine the most effective content for a client's goals, which she then executes as a strategy.

The team

Aasha Sinha

Aasha

Credit Control

Aasha Sinha

Aasha Sinha

Credit Control

With over a decade of experience in the hospitality industry, working with numbers and interacting with people is where Aasha excels. Aasha is multi-faceted and works on a range of projects across Web Profits.

Adrian Clark

Adrian

Video Storyteller

Adrian Clark

Adrian Clark

Video Storyteller

Adrian comes from a background of film, compositing and animation.Having lived and breathed digital from a young age he focuses on capturing quality visual content that adds value.

Whilst primarily focused on videography & digital content creation, Adrian also has a background in graphic design which allows him to be agile in creating a point of difference for every type of project.

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Ales

Principal Consultant
Social Media

Ales Pokora

Social Media Principal Consultant

Ales focuses on developing high performance advertising campaigns on numerous social media platforms.

As Social Media Strategist his driver is to stay ahead of the curve by implementing innovative online marketing strategies that break the mould.

Utilising unique strategies, Ales is at the forefront of deciphering the objective results of this cutting-edge industry.

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Alex

Senior Consultant
Search + Content

Alex Mason

Search + Content Senior Consultant

Since starting his digital marketing career focusing in SEO, Mason has learned that the greatest asset is to always be learning, and always be ready to adapt.

He is dedicated to exploring new ways to drive new audiences and customers to websites through a combination of technical and strategic expertise.

Anna Carmody

Anna

Design Consultant, Creative

Anna Carmody

Design Consultant, Creative

Anna comes from a background in Branding, working with both startups and larger corporates. She strives for clean, experimental and well thought out design outcomes.

As a Design Consultant, she cares about being well informed on the client, being true to the brand style and ensure their outputs exceed the brief.

Anna Ersezer

Anna

Associate Coordinator
Engagement

Anna Ersezer

Anna Ersezer

Associate Coordinator, Engagement

After completing both her internship in our Melbourne office and a degree in Marketing Communications, Anna couldn't wait to rejoin the Web Profits family.

Anna is fascinated by consumer behaviour and works closely with our Engagement team on unpacking online business operations and reformulating digital strategies. Her passion and grit for finding creative solutions to complex problems means she is a force to be reckoned with.

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Ben

Principal Consultant
Engagement

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Ben Lawry

Engagement Principal Consultant

A passionate brand strategist and digital marketer.

Ben's expertise lies in successfully conceptualizing and implementing effective brand development strategies to maximize awareness and sales.

Possessing a deep understanding of sales, marketing, operations, product development and social media. Ben’s proven talents in brand strategy, creative direction, and leadership positions him to make a significant impact.

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Brendan

Consultant
Acquisition

Brendan Connaughton

Acquisition Consultant

Brendan’s passion for performance-driven marketing stemmed from an early interest in building sites and experimenting with various traffic channels.

As a Acquisition Marketing Consultant, he specialises in optimising paid media campaigns and building landing pages that convert.

Brendan brings both an analytical and creative mindset to his portfolio and is always ready for a challenge.

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Chloe

Consultant
Search + Content

Chloe Potvin

Search + Content Consultant

Chloe is known for her creativity and resourcefulness, giving her an upper hand whether creating a solid content strategy or leveraging best search practices to drive results.

As a Consultant, she’s dedicated to understanding audiences and helping brands lead a conversation that gives people a reason to follow them.

Always thinking ahead, Chloe is interested in transformational changes to businesses and how relevant content and targeted messaging can catalyse high-level goals.

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Connor

Consultant
Social Media

Connor Chmielewski

Social Media Consultant

Connor specialises in Social Media Advertising and is passionate about the management and optimisation of his digital marketing strategies.

Connor brings an analytical skill-set paired with an unique creative outlook to his campaigns to deliver the best results possible. He is passionate about tech mastery and is always excited to learn new ways to market his clients.

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Dan

Consultant
Social Media

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Dan Siepen

Social Media Consultant

As an experienced marketing consultant, Dan continually strives to perfect his craft in producing high-performing, data-driven and results-focused campaigns for his clients.

Having built and scaled a startup to millions in revenue per year, Dan truly understands the crux to marketing and growth success - understanding the motives and characteristics of customers inside and out. Embracing his core values of integrity, innovation and passion for the industry, Dan knows the online marketing game and is in love with his job and industry.

He has also written for Business Insider, The Next Web & The Australian, and also founded and grew Sydney's largest growth hackers community (4000+ people :).

Daniel Scarratt

Daniel

Consultant
Social Media

Daniel Scarratt

Daniel Scarratt

Social Media Consultant

Dan creates success for his clients on social media by delivering creative campaigns supported by technical know-how and innovative online marketing tactics.

As a consultant, Dan loves getting into the details and solving problems with data, as well examining and implementing new features and technologies in his field.

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Erico

Senior Design Consultant, Creative

Erico Marcelino

Senior Design Consultant, Creative

As Senior Design Consultant, Erico focuses on incorporating aesthetics and user functionality into different forms of visual communication within the digital sphere.

Utilising conversion focussed design principles, he works with the Creative team to ideate innovative solutions to campaign strategies.

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Fiorella

Consultant
Search + Content

Fiorella Rafael

Search + Content Consultant

Determined and detail oriented, Fiorella received her first taste of project management working within the not-for-profit sector and has since put this skill to work within sales/marketing functions.

Passionate about the power of data and analytics, she actively listens to client needs and employs outside-of-the-box thinking in order to help find the right strategic solution.

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Ian

Principal Consultant
Engagement

Ian Reiprich

Engagement Principal Consultant

Ian has over 20 years experience in the digital marketing & media communications industry and specialises in helping small, medium & large businesses grow using every digital channel available.

Ian is a "no nonsense" guy who says it like it is and works with clients initially on creating the best strategy to achieve success and then every step of the way as his team delivers results.

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Jason

Principal Consultant
Social Media

Jason Garrard

Social Media Principal Consultant

Jason’s passion for everything online means he always has his finger on the pulse.

With a creative flair and an eye for detail, he is data driven, analytical and thrives on turning insights into initiatives.

Jason began his career at Web Profits as an intern and four years later he is now one of our leading social media specialists, managing a number of our long-standing Australian + Singaporean Fluid clients.

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Jason

Principal Consultant
Engagement

Jason May

Engagement Principal Consultant

Jason has been at the forefront of digital business and marketing strategy innovation for the last 15 years and has a wealth of experience across a wide range of industry sectors.

As a principal consultant, Jason loves the big picture and enjoys finding simple, smart solutions to complex problems.

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Jessica

Senior Consultant
Search + Content

Jessica Grassick

Search + Content Senior Consultant

As a tactical Senior Search Marketing Consultant, Jess is focused on developing search strategies that will deliver results.

From technical SEO outputs to innovative Content Marketing campaigns, Jess combines her analytical and creative skills to drive performance and achieve her clients' digital growth goals.

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Jordan

Associate
Social Media

Jordan McTeare

Social Media Associate

A social media and marketing enthusiast, Jordan has a keen eye for creative concepts that harness core campaign objectives.

Well-versed in developing streamlined communication strategies within the B2B space, his strengths lie in a multi-channelled marketing approach for the client campaigns he serves.

Kelvin Zhu

Kelvin

Consultant
Acquisition

Kelvin Zhu

Kelvin Zhu

Consultant, Acquisition

Kelvin is a digital native working as an Associate in the Acquisition Marketing team, he focuses on building strong conversion focused campaigns that aim to deliver a maximum return on investment for the client.

Kevin’s primary objective is centred around the philosophy of kaizen, the focus on continual improvement. When managing campaigns, he stays up to date with changes and best practices to ensure his clients stay ahead of their competition.

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Lochie

Principal Consultant
Engagement

Lochie King

Engagement Principal Consultant

Originally growing up wanting to become an architect, Lochie always had a keen interest in business, technology and marketing in particular.

Winding the clock forward he now has over 10 years of marketing and business experience, accumulating a wealth of knowledge across both national and international markets.

As a Principal Consultant in our engagement team, Lochie enjoys working closely with a number of our leading strategies, ensuring that his clients are well placed for growth in the digital realm.

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Marcus

Associate
Acquisition

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Marcus Cheong

Acquisition Associate

Marcus' area of focus involves maximising conversion rate optimisation (CRO) in order to deliver on clients' key performance indicators for their advertising campaigns.

As an Associate of Acquisition Marketing, his objective is to stay abreast of best practises, both present and upcoming, in order to achieve the best outcomes & remain ahead of the competition.

Leveraging his knowledge of the acquisition marketing landscape, Marcus is able to provide value to clients in the form of concrete results, translating into an exceptional return on investment.

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Matthew

Principal Consultant
Acquisition

Matthew Siddle

Acquisition Principal Consultant

Having started his own company at the tender age of 18, Matt has gained a wide array of knowledge through years of first-hand experience, which he now applies to leading some of Web Profits’ largest & most successful Growth Marketing campaigns.

Originally from the UK, Matt’s passion for everything digital combined with his ‘hustling’ attitude is guaranteed to make almost any goal achievable.

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Michelle

Associate
Social Media

Michelle Lo

Social Media Associate

Michelle as a Social Media Associate focuses on developing strategy that's specifically target the Chinese marketing in the Asia and Australia region.

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Natalie

Principal Consultant
Social Media

Natalie Sareff

Social Media Principal Consultant

Natalie has that rare combination of a creative and analytical mind.

This unique perspective has helped her to drive outstanding results across a variety of Web Profits campaigns.

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Natalie

Manager
Operations

Natalie Storaker

Operations Manager

As Operations Manager at Web Profits, Natalie is committed to creating, innovating, and improving processes and policies in all areas of the business.

Her background in tourism and freelance content production perfectly reflect her natural creative flair and eye for fine details, and has resulted in finely-tuned skills in organisation and people management.

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Natalie

Principal Consultant
Acquisition

Natalie Turner

Acquisition Principal Consultant

Natalie’s unique approach of finding, leveraging and communicating key digital growth opportunities will ensure you and your team learn as your company progresses.

Her ability to tailor to specific industries, company goals and shifting landscapes keep your strategy cutting-edge and ahead of the competition.

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Rebecca

Front of House

Rebecca Hiscocks

Front of House

Rebecca comes from a background of of teaching and working in childcare. After school she studied acting for 5 years both in Australia and London. With a passion for organising and planning she was naturally drawn to the position of Front of House at Web Profits.

Rebecca is happiest when she is entertaining or planning the next biggest event. She enjoys any position when she can work with people.

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Rebecca

Consultant
Search + Content

Rebecca Starr

Search + Content Consultant

Specialising in search and content marketing, Rebecca is passionate about harnessing digital platforms in order to engage directly with audiences.

Helping clients to communicate their own unique brand story and inspiring their target market to take action.

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Shayen

Consultant
Search + Content

Shayen de Silva

Search + Content Consultant

As a Search and Content Marketing consultant, Shayen is on the pulse of the latest and greatest digital content across a variety of mediums.

Using his unique insights and a strategic mindset, Shayen is driven to provide creative solutions that helps his clients stand out from the crowd.

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Tammie

Principal Consultant
Engagement

Tammie Lee

Engagement Principal Consultant

Tammie has over 12 years business development and marketing experience working across different businesses to expand offices, improve sales operations or marketing performance. She brings a unique strategic perspective to business challenge and analytical application.

Tammie's focus is helping businesses to scale and grow. She could never keep a plant alive, but that's another story.

The Offices

Web Profits have 3 client facing offices, to find out more about the one near you simply click the icon below or click here to get a free consultation.

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