Jobs-To-Be-Done (JTBD) Framework: A Deep Dive

In this episode we speak with Jim Kalbach – author, speaker, chief evangelist at MURAL, and author of 3 books including The Jobs To Be Done Playbook – about how to use the Jobs-To-Be-Done Framework to drive better marketing performance and growth.

LINKS

—

You’re listening to The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits – a digital growth consultancy that helps global and national businesses attract, acquire, and retain customers through digital marketing.

Hosted by Alex Cleanthous.

YouTube: https://www.youtube.com/c/GrowthManifestoPodcast
Instagram: https://www.instagram.com/webprofits/
LinkedIn: https://www.linkedin.com/company/web-profits/
Facebook: https://www.facebook.com/Webprofits/
Twitter: https://twitter.com/webprofits
Agency: https://www.webprofits.io

SHOW NOTES

00:00:27 Jim Kalbach’s introduction
00:01:05 Defining jobs to be done
00:08:20 The process of identifying a job
00:10:38 Jim explains market segments
00:11:35 The traditional segmentation
00:16:07 Example of a job statement for people attend conferences
00:27:12 The hierarchy of jobs
00:33:08 The difference between the persona technique and jobs to be done
00:38:36 The correct way to ensure a successful implementation of JTBD framework
00:44:48 What does it take for a company to use imagination in decision-making?
00:41:29 How to contact Jim Kalbach

Adrian Clark

Now that you’re here…

Why not take a few minutes to see how Webprofits can help you achieve your growth aspirations?

We helped one company grow from $25M to $190M revenue in 4 years, and we work with challenger brands that want to make a serious impact in their industry and have the resources (and the will) to make it happen.

If you want a growth strategy that leads the way in your industry, find out how Webprofits can help you transform your digital marketing.

See what we can do